Craig Zurko
Senior Director of Marketing Services


“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
– Steve Jobs

Words that describe Craig

Collaborative
The blending of ideas and approaches, when successful, can create breakthroughs

Curious
Always curious, never dismissive. Following your curiosity leads to learning and passion

Innovative
Not every solution needs to be innovative, but reframing the problem and taking a new approach can lead to creative solutions

Professional Biography

Craig is an experienced marketing and business development leader who looks for transformative solutions to everyday and complex problems. Having worked in both the B2C and B2B channels, in a variety of industries such as medical, safety, telecom, and hard goods, he sees the challenges as very similar. Aligned internal business goals, a deep understanding of end-users, and a broad view of market dynamics are foundational pillars to build upon. His expertise in product life cycle management, new product development, product launch, product positioning, and communication strategies drive profitable growth.

BS Marketing, Northern Illinois University

Areas of Focus

Strategic marketing planning with extensive experience in portfolio planning, new product development, product launch, market research, content marketing, SEM/Ecommerce, content marketing, tradeshows, and sales enablement across multiple channels of distribution.